# Registration steps moved higher on Booking.com join page: no lift

- Outcome: Flat / inconclusive
- Page type: Signup page (Lead-gen)
- Elements: Content order
- Test run by: [Booking.com](https://liftarchive.com/practitioners/booking-com/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/booking-com-partner-hub-mobile-growth/
- Page: https://liftarchive.com/test/booking-com-partner-hub-registration-steps-higher/

Moving the registration step information higher on the Booking.com Partner Hub join page did not raise clicks to start registration. The Booking.com Partner Hub team ran the test, published as an AB Tasty / Wingify case study. We treat it as a flat result, since no numbers were shared.

## Result

**no lift**

- Clicks to start registration: no improvement. The case study gives no figures, so we list this as flat.
- The team dropped the idea and moved on to other tests.

## Control

The Partner Hub join page, used by property owners to begin listing on Booking.com, explained the registration steps further down the page.

## Variant

The section describing the registration steps was moved higher up the page, closer to the top.

## Why it likely came out this way (our reading)

- Partner feedback said people wanted to know more about the process. Wanting information does not always mean it should come first on the page.
- Putting process details near the top may push benefits and the main button further down, which can cancel out any gain.
- Visitors who want the step details can already scroll to them, so moving the section may not change much.

## Caveats

No numbers, sample size or duration were shared, so we can't tell whether the result was a small loss, a small gain or truly neutral.

## How to run this test

- Hypothesis: If we show how registration works near the top of the page, then more visitors will start registering, because uncertainty about the process is holding them back.
- Primary metric: Clicks to start registration
- Guardrail: Scroll depth
- Guardrail: Completed registrations
- Guardrail: Time on page
- Who should test it: Lead-gen and marketplace sites with a long sign-up process that survey or feedback says confuses people. If feedback doesn't point to process worries, test something else first.

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Credit: Booking.com ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/booking-com-partner-hub-registration-steps-higher/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.