# 'Returns and Exchanges' link in main nav, part of a +27% bundle

- Outcome: Won
- Page type: Navigation & menu (Ecommerce)
- Elements: Navigation & mega menus, Shipping & delivery messaging
- Test run by: [BonLook](https://liftarchive.com/practitioners/bonlook/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.replo.app/case-study/improving-revenue-by-27-for-leading-eyewear-brand-bonlook
- Page: https://liftarchive.com/test/bonlook-returns-exchanges-nav-link/

BonLook added a 'Returns and Exchanges' section to its main navigation as one of several small navigation tests that together lifted revenue per session by 27%. The eyewear brand ran these tests in-house, and they were published as a Replo case study. The 27% is a compounded result, so this single link can't take the credit on its own.

## Result

**+27% revenue per session (compounded)**

- Revenue per session rose 27% across a set of small navigation tests, compounded.
- The source doesn't say how much of that came from the returns link alone.
- Sample sizes, durations and confidence levels were not shared.

## Control

BonLook's main navigation had no returns or exchanges section.

## Variant

A 'Returns and Exchanges' section was added to the main navigation, putting the return policy one click away from any page.

## Why it likely won (our reading)

- Glasses are a fit-and-style purchase. Shoppers worry about getting a frame that doesn't suit them, and a visible returns policy eases that worry.
- Putting returns in the main menu signals the brand stands behind the purchase, without shoppers having to dig through the footer.
- Other navigation changes shipped in the same set of tests likely contributed too.

## Caveats

Bundled result: the 27% comes from several small tests, including this one, compounded together. No sample size, duration or significance was shared.

## How to run this test

- Hypothesis: If we add a returns and exchanges link to the main navigation, then revenue per session will rise because shoppers worried about fit can see the safety net before they buy.
- Primary metric: Revenue per session
- Guardrail: Return rate
- Guardrail: Clicks on the returns link that end the session
- Guardrail: Conversion rate
- Who should test it: Stores selling items where fit or look is a worry, such as eyewear, apparel or shoes, with a generous returns policy. If your policy is strict, making it more visible may hurt.

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Credit: BonLook ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/bonlook-returns-exchanges-nav-link/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.