# Quick-links navigation at top of mobile homepage: +6.9% CR

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Navigation & mega menus
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/bonfide
- Page: https://liftarchive.com/test/bonafide-mobile-homepage-quick-links/

Bonafide Health added quick-links navigation to the top of its mobile homepage, and conversion rate went up 6.9%. Visually suggested and ran the test for the women's health brand and published it as a Visually case study.

## Result

**+6.9% CR**

- Conversion rate: +6.9% for mobile shoppers who saw the quick links.
- Bonafide kept the quick links as a permanent part of its homepage.
- Sample size, test length and statistical confidence were not shared.

## Control

The mobile homepage had no shortcuts to categories at the top.

## Variant

A row of quick links sat at the top of the mobile homepage, giving mobile shoppers something like the category menus they see on desktop.

## Why it likely won (our reading)

- Mobile menus hide categories behind a menu icon. Quick links put them on screen right away.
- Shoppers used to desktop menus get a familiar way to browse.
- Fewer taps to reach a product means fewer chances to give up.

## Caveats

This comes from a testing vendor's own case study. Sample size, test length and significance were not shared.

## How to run this test

- Hypothesis: If we add quick links to our main categories at the top of the mobile homepage, then more mobile shoppers will buy because they can reach the right products in one tap.
- Primary metric: Mobile conversion rate
- Guardrail: Homepage bounce rate
- Guardrail: Clicks on the main menu
- Guardrail: Revenue per mobile session
- Who should test it: Stores with several clear categories or health concerns that mobile shoppers need to pick between. Single-product stores, or stores where most traffic lands on product pages, will see less.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/bonafide-mobile-homepage-quick-links/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.