# 20% off code reminder in cart for Facebook ad traffic: +3.5% CR

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Pricing, discounts & savings display, Ad-to-page message match
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/bonfide
- Page: https://liftarchive.com/test/bonafide-cart-coupon-reminder-facebook-traffic/

Bonafide Health reminded visitors from its 20% off Facebook ads about that discount in the cart and at checkout, and conversion rate went up 3.5%, with profit per session up 5.5%. Visually ran the test for the women's health brand and published it as a Visually case study.

## Result

**+3.5% CR**

- Conversion rate: +3.5% for Facebook ad visitors who saw the reminder.
- Average order value: up slightly, even with the discount front and center. The exact figure was not shared.
- Profit per session: +5.5%, so the extra orders weren't just buying sales with discounts.
- Sample size, test length and statistical confidence were not shared.

## Control

Visitors from the 20% off Facebook ads saw no reminder of the discount code in the cart or checkout.

## Variant

Those visitors saw a reminder in the cart and checkout that they qualified for the 20% off code.

## Why it likely won (our reading)

- People who click a 20% off ad often forget the code by checkout. A reminder means they don't have to go back and find it.
- It matches the promise of the ad, so the shopper sees the deal they came for.
- Seeing the discount at the point of paying may make adding more items feel like better value, which fits the small AOV lift. This is our reading.

## Caveats

Shown only to visitors from the 20% off Facebook ads. This comes from a testing vendor's own case study, and sample size, test length and significance were not shared.

## How to run this test

- Hypothesis: If we remind visitors from our discount ads about their code in the cart and checkout, then more of them will buy because the deal they clicked for stays in view.
- Primary metric: Conversion rate for visitors from the discount ad campaign
- Guardrail: Profit per session
- Guardrail: Average order value
- Guardrail: Discount use among visitors not in the campaign
- Who should test it: Stores running paid ads with a specific discount code. If you don't advertise a discount, or your platform already applies it automatically, there's nothing to remind people of.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/bonafide-cart-coupon-reminder-facebook-traffic/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.