# One-replacement rule shown early on BODYGUARDZ page: +2.44% purchases

- Outcome: Won
- Page type: Other (Ecommerce)
- Elements: Shipping & delivery messaging, Layout, fonts & visual design
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/bodyguardz/
- Page: https://liftarchive.com/test/bodyguardz-replacement-page-one-item-notice/

Telling shoppers about the one-replacement-per-order rule on the BODYGUARDZ replacements page, instead of only in the cart, lifted successful purchases by 2.44% over 20 days. Wingify Services ran this test for BODYGUARDZ, and it was published as a VWO case study. The page was also decluttered at the same time, so the result covers both changes together.

## Result

**+2.44% purchases**

- Successful purchases: +2.44% relative lift over 20 days, across all devices.
- No sample size or confidence level was shared.
- The new replacements page went live on the BODYGUARDZ site.

## Control

The eligible replacements page did not mention that only one replacement can be bought per order. Shoppers found out in the cart, and the page had redundant text and static images.

## Variant

The rule appeared on the replacements page as soon as a shopper added the first item to the cart. Clutter and irrelevant text were also removed.

## Why it likely won (our reading)

- Learning about a limit late, in the cart, can feel like a trap. Shown early, it sets expectations before the shopper invests effort.
- Shoppers who know the rule are less likely to build a cart they then have to fix.
- Removing clutter makes the important message easier to notice.

## Caveats

The rule notice and the decluttering shipped together, so neither can be credited alone. No sample size or significance was shared, and the results are vendor-reported.

## How to run this test

- Hypothesis: If we show a purchase limit at the moment a shopper adds their first item, rather than in the cart, then more will finish checkout because they won't hit a surprise rule late.
- Primary metric: Completed purchases
- Guardrail: Cart abandonment rate
- Guardrail: Support contacts about order limits
- Who should test it: Stores with purchase limits or eligibility rules, such as one item per order, replacement programs or restricted products. If you have no such rules, this does not apply.

---

Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/bodyguardz-replacement-page-one-item-notice/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.