# Shorter, cleaner BODYGUARDZ warranty page: +2.34% registrations

- Outcome: Won
- Page type: Other (Ecommerce)
- Elements: Layout, fonts & visual design, Headlines, product titles & copy
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/bodyguardz/
- Page: https://liftarchive.com/test/bodyguardz-advantage-program-page-redesign/

A shorter, simpler version of the BODYGUARDZ Advantage program page lifted successful product registrations by 2.34% on desktop and tablet. Wingify Services ran this test for BODYGUARDZ, and it was published as a VWO case study. Several changes shipped together (less text, fewer links and a single clearer CTA path), so the lift belongs to the redesign as a whole.

## Result

**+2.34% registrations**

- Successful product registrations (desktop and tablet): +2.34% relative lift at 97% confidence over 25 days.
- Mobile: the redesign converted at 42.27% against 40.15% for the original. No duration or confidence was given for mobile.
- The metric is warranty registrations, not purchases.
- The new page went live on the BODYGUARDZ site.

## Control

The Advantage page, which explains the BODYGUARDZ warranty program, had a lot of text and a long scrolling section that few visitors reached. Several CTAs sent people to different pages.

## Variant

A redesigned page with the clutter removed, less repeated text, fewer links and a clearer path to registering a product.

## Why it likely won (our reading)

- Visitor data showed few people scrolled to the bottom, so the long info section was mostly unread.
- Multiple CTAs pointing to different pages split attention. One clear path makes the next step obvious.
- Less text makes the value of the program quicker to grasp.

## Caveats

This was a bundled redesign, so no single change can be credited. The metric is product registrations rather than sales, and the results are reported by the testing vendor.

## How to run this test

- Hypothesis: If we cut the text on our program page and reduce it to one clear call to action, then more visitors will complete registration because they can see what to do without scrolling or choosing between links.
- Primary metric: Successful product or warranty registrations
- Guardrail: Purchases from registered users
- Guardrail: Support contacts about the program
- Who should test it: Brands with a warranty, loyalty or registration program page that is long and has several competing CTAs. If the page is already short with one action, the gains will be small.

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Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/bodyguardz-advantage-program-page-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.