# Mobile homepage redesign for new visitors: +42% trial sign-ups

- Outcome: Won
- Page type: Homepage (SaaS)
- Elements: Header, Value proposition, FAQ sections
- Test run by: [Hype](https://liftarchive.com/practitioners/hype/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/blutv/
- Page: https://liftarchive.com/test/blutv-mobile-homepage-redesign/

BluTV's new mobile homepage for first-time visitors raised paid trial conversion by more than 42%. The agency Hype ran this split URL test for the Turkish streaming service, and it was published as a VWO case study. It was a full redesign with several changes, so no single section gets the credit.

## Result

**+42% trial sign-ups**

- Mobile paid trial conversion rate: +42%.
- Split URL test over 19 days with 89,290 visitors.
- Trials required a credit card and were charged after a 7-day free trial, so these are committed sign-ups.
- BluTV made the new homepage live after the test. No confidence level was shared.

## Control

The existing mobile homepage, built mostly around active, logged-in subscribers rather than new visitors.

## Variant

A new mobile homepage for newcomers: a header cut down to the logo and sign-in link, value propositions and pricing in the hero, a section of popular titles, and an FAQ at the end.

## Why it likely won (our reading)

- New visitors need to know what they get and what it costs. Putting value and pricing in the hero answers both at once.
- A stripped-down header removes links that pull people away from starting a trial.
- Showing popular titles proves the library is worth paying for, and the FAQ handles last doubts about billing and cancelling.

## Caveats

Bundled full redesign of the mobile homepage, so individual sections can't be credited. 19 days and 89,290 visitors; no significance level shared.

## How to run this test

- Hypothesis: If we give new mobile visitors a homepage with a simple header, pricing and value in the hero, sample content and an FAQ, then more will start a paid trial because their main questions are answered before they scroll away.
- Primary metric: Trial starts from new mobile visitors
- Guardrail: Trial-to-paid conversion
- Guardrail: Sign-in rate for returning subscribers
- Guardrail: Early cancellations
- Who should test it: Subscription apps and streaming or content services whose homepage serves both members and newcomers. If your homepage already targets new visitors, expect a smaller gain.

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Credit: Hype ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/blutv-mobile-homepage-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.