# Coupon and gift card boxes removed from cart: +24.7% revenue

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Pricing, discounts & savings display, Checkout steps, fields & flow
- Test run by: [Sq1](https://liftarchive.com/practitioners/sq1/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/bionic/
- Page: https://liftarchive.com/test/bionic-gloves-remove-coupon-giftcard-fields-cart/

Removing the special offer code and gift card code boxes from the cart page raised revenue by 24.7% for Bionic Gloves. Sq1 ran this test for the sports glove brand, and it was published as a VWO case study. Revenue per visitor rose 17.1%, but the sample was small.

## Result

**+24.7% revenue**

- Revenue: +24.7% for the version without the code boxes.
- Revenue per visitor: +17.1%.
- The test ran on close to 1,400 visitors over 48 days, and no confidence level was shared, so treat the size of the lift with care.

## Control

The cart page showed two input boxes: one for a special offer code and one for a gift card code.

## Variant

The same cart page with both code boxes removed.

## Why it likely won (our reading)

- An empty coupon box tells shoppers a discount exists, and some leave to search for one.
- Shoppers who go hunting for codes may find a better deal elsewhere and not come back.
- Fewer fields make the cart feel simpler and keep attention on checking out.

## Caveats

About 1,400 visitors over 48 days is a small sample, and significance was not stated. Removing gift card entry may frustrate customers who hold one, so they need another place to redeem it.

## How to run this test

- Hypothesis: If we remove the promo and gift card code fields from the cart, then more shoppers will complete their order because they won't leave the site to look for a code.
- Primary metric: Revenue per visitor
- Guardrail: Checkout completion rate
- Guardrail: Support contacts about codes
- Guardrail: Gift card redemption rate
- Who should test it: Stores that rarely run public promotions and see shoppers drop off at the cart. It probably won't help, and may hurt, if you rely on email or influencer codes that customers expect to enter.

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Credit: Sq1 ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/bionic-gloves-remove-coupon-giftcard-fields-cart/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.