# Large mobile search bar in the header: 30% headline, +0.1% revenue

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Filters, sorting & site search, Navigation & mega menus
- Test run by: [Best Choice Products](https://liftarchive.com/practitioners/best-choice-products/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/best-choice-products/
- Page: https://liftarchive.com/test/best-choice-products-mobile-large-search-bar/

A large search bar in the center of the mobile header raised revenue by a reported 0.1% in one week, though the case study's headline claims a 30% lift. Best Choice Products' own UX team ran the test, and it was published as a VWO case study. Treat the 30% figure with care, as the body text only supports the 0.1% revenue gain.

## Result

**30% headline, +0.1% revenue**

- Revenue: +0.1% after one week, as stated in the case study text.
- The case study headline claims a 30% increase, but the text does not explain this number.
- The team reported more clicks and searches on the variant, based on heatmaps.
- No significance level or sample size was shared.

## Control

The mobile header showed only a search icon. Mobile was over half of traffic, and shoppers who used search converted 60% better than others.

## Variant

A large search bar was placed in the center of the mobile header, in the style Amazon uses.

## Why it likely won (our reading)

- Searchers already converted far better, so making search easier to find was a sensible bet.
- An open bar is easier to spot and tap than a small icon.
- The products are familiar household items, so many shoppers arrive knowing what to type.

## Caveats

The test ran for one week on mobile traffic, with no significance or sample size given. The headline 30% and the in-text 0.1% revenue lift don't match, so the real effect is unclear.

## How to run this test

- Hypothesis: If we replace the mobile search icon with a large, central search bar, then more shoppers will search and buy because searchers convert better and the bar is easy to find.
- Primary metric: Mobile conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Search usage rate
- Guardrail: Searches with zero results
- Who should test it: Stores with mostly mobile traffic and products people search for by name. Run it for at least two full weeks; one week is too short to trust a small lift.

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Credit: Best Choice Products ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/best-choice-products-mobile-large-search-bar/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.