# 'Bought in the last day' count for returning shoppers: +4.1% revenue

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Social proof, authority & press
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/benchmade
- Page: https://liftarchive.com/test/benchmade-pdp-recent-purchases-count/

Benchmade Knife Co. showed returning shoppers how many times a product had been bought in the last day, and revenue went up 4.1%, with 15.2% more items per purchase. Visually ran the test on the premium knife brand's product pages and published it as a Visually case study.

## Result

**+4.1% revenue**

- Revenue: +4.1% among returning shoppers in the test.
- Items per purchase: +15.2%, so people who bought added more to their orders.
- Only returning shoppers saw the count, so the result may not carry over to first-time visitors.
- Sample size, test length and statistical confidence were not shared.

## Control

The product page used reviews as its only social proof.

## Variant

Returning shoppers also saw a live count of how many times the product had been bought in the last day.

## Why it likely won (our reading)

- Returning shoppers are already thinking about buying. Seeing that others bought the same item recently can help them decide.
- A recent count feels current in a way that older reviews don't.
- The rise in items per purchase suggests the signal made people more confident buying more than one item. This is our reading; the source doesn't explain it.

## Caveats

Shown to returning shoppers only. This comes from a testing vendor's own case study, and sample size, test length and significance were not shared.

## How to run this test

- Hypothesis: If we show returning shoppers how many times a product was bought in the last day, then more of them will buy because recent purchases reassure them that others trust the product.
- Primary metric: Revenue per visitor among returning shoppers
- Guardrail: Conversion rate
- Guardrail: Return rate
- Guardrail: Items per order
- Who should test it: Stores with enough daily sales for the numbers to look healthy. For slow-selling products a low count like 'bought 1 time' may hurt, so set a minimum before you show it.

---

Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/benchmade-pdp-recent-purchases-count/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.