# Warranty reassurance banner at checkout: +3.1% conversion rate

- Outcome: Won
- Page type: Checkout (Ecommerce)
- Elements: Money-back guarantee & returns, Trust badges & security seals
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/benchmade
- Page: https://liftarchive.com/test/benchmade-checkout-warranty-banner/

Benchmade Knife Co. added a simple banner with a warranty reassurance message to its checkout, and conversion rate went up 3.1%. Visually ran the test for the premium knife brand and published it as a Visually case study. It was the brand's first checkout test.

## Result

**+3.1% conversion rate**

- Conversion rate: +3.1% for shoppers who saw the warranty banner.
- Sample size, test length and statistical confidence were not shared.

## Control

The checkout had no warranty message.

## Variant

A simple banner at checkout reminded shoppers about the warranty.

## Why it likely won (our reading)

- Checkout is the last point where doubt can stop a purchase. A warranty reminder answers the question of what happens if something goes wrong.
- Benchmade's warranty covers the life of the product, which is a strong promise for a premium purchase.
- A small banner adds reassurance without adding steps or fields to the checkout.

## Caveats

This comes from a testing vendor's own case study. Sample size, test length and significance were not shared.

## How to run this test

- Hypothesis: If we add a short warranty reassurance banner to checkout, then more shoppers will finish paying because it eases last-minute doubts about the purchase.
- Primary metric: Checkout completion rate
- Guardrail: Average order value
- Guardrail: Checkout page load time
- Guardrail: Support contacts about the warranty
- Who should test it: Stores with a clear warranty or guarantee on mid- to high-priced products. If your checkout is already crowded, or your warranty is weak or the industry standard, expect less.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/benchmade-checkout-warranty-banner/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.