# Lifetime warranty message in cart instead of free shipping: +4.6% CR

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Money-back guarantee & returns, Shipping & delivery messaging
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/benchmade
- Page: https://liftarchive.com/test/benchmade-cart-lifetime-warranty-message/

Benchmade Knife Co. swapped its cart's free shipping and returns message for one about its free lifetime service and warranty, and conversion rate went up 4.6%. Visually ran the test on its platform for the premium knife brand and published it as a Visually case study.

## Result

**+4.6% CR**

- Conversion rate: +4.6% for shoppers who saw the warranty message.
- Sample size, test length and statistical confidence were not shared.

## Control

The cart message focused on free shipping and free returns.

## Variant

The cart message focused on Benchmade's free lifetime service and warranty instead.

## Why it likely won (our reading)

- People buying a premium knife expect to keep it for years, so a lifetime promise speaks to what they care about.
- Free shipping and returns are common now, so they may not stand out. A lifetime warranty is less common.
- The cart is where people pause on price. A reminder of long-term value can make the price feel easier to accept.

## Caveats

This comes from a testing vendor's own case study. Sample size, test length and significance were not shared.

## How to run this test

- Hypothesis: If we lead with our lifetime warranty in the cart instead of free shipping and returns, then more shoppers will check out because long-term value matters more to them than a one-time perk.
- Primary metric: Conversion rate
- Guardrail: Average order value
- Guardrail: Cart abandonment rate
- Guardrail: Warranty claim or support contact rate
- Who should test it: Brands selling durable products with a real long-term warranty, like tools, outdoor gear or cookware. It probably won't help for cheap or disposable products, or if shipping cost is a known reason your shoppers leave.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/benchmade-cart-lifetime-warranty-message/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.