# Bolder pricing page with testimonial: +25% clicks to Buy Now

- Outcome: Won
- Page type: Pricing page (SaaS)
- Elements: Pricing display, Testimonials, Design
- Test run by: [BaseKit](https://liftarchive.com/practitioners/basekit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/basekit/
- Page: https://liftarchive.com/test/basekit-pricing-page-redesign/

BaseKit's redesigned plans and pricing page sent 25% more visitors on to the Buy Now page. BaseKit ran the test and it was published as a VWO case study. The redesign bundled bolder pricing, a testimonial and a more visible currency selector, so the lift belongs to the package rather than one element.

## Result

**+25% clicks to Buy Now**

- Click-through to the Buy Now page: +25%, and the lift held steady for the whole test.
- The new design reached 95% significance within 24 hours.
- Revenue was not tracked, so it's unknown whether more clicks led to more paid sign-ups.

## Control

The original plans and pricing page.

## Variant

A redesign with bolder, clearer pricing, a cleaner look, a customer testimonial and a more obvious currency selector.

## Why it likely won (our reading)

- Clear, prominent prices cut the effort of comparing plans.
- A testimonial next to the prices adds reassurance at the moment of choosing.
- An easy-to-find currency option helps international visitors see prices they understand.

## Caveats

Bundled redesign; traffic was mostly paid; revenue was not measured. Reaching significance in 24 hours is very fast and may not reflect weekly patterns.

## How to run this test

- Hypothesis: If we make plan prices bolder, add a testimonial and surface the currency selector on our pricing page, then more visitors will move to checkout because the choice is clearer and feels safer.
- Primary metric: Paid sign-ups or revenue per visitor (not just clicks to checkout)
- Guardrail: Checkout completion rate
- Guardrail: Plan mix
- Guardrail: Click-through to Buy Now
- Who should test it: SaaS companies selling self-serve plans to international audiences. It matters less if your pricing page is already simple and single-currency, or if most sales go through a sales team.

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Credit: BaseKit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/basekit-pricing-page-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.