# Top Deals banner on garden-advice pages: +104.99% visits to deals

- Outcome: Won
- Page type: Other (Ecommerce)
- Elements: Collection banners & headers, Sales, urgency & limited-time offers
- Test run by: [Bakker Hillegom](https://liftarchive.com/practitioners/bakker-hillegom/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/bakker-hillegom/
- Page: https://liftarchive.com/test/bakker-hillegom-info-pages-top-deals-banner/

Adding a Top Deals banner to the top of garden-advice pages more than doubled visits to the Top Deals section, up 104.99%. Bakker Hillegom, an online seller of plants, bulbs and garden supplies, ran this test itself, and it was published as a VWO case study. A newsletter signup banner was added at the same time, and sales were not reported.

## Result

**+104.99% visits to deals**

- Visits to Top Deals: +104.99% versus the original, at 99.99% significance.
- The test ran for 12 days on 8,000 visitors.
- Sales and newsletter signups were not reported, so the revenue effect is unknown.

## Control

The garden-advice pages had no promotional banner. Top Deals could only be found in a drop-down menu.

## Variant

Two prominent banners were placed at the top of every info page: one for Top Deals, linking to discounted products, and one for newsletter signup.

## Why it likely won (our reading)

- Many visitors came to read advice and then left. The original pages gave them no clear next step.
- Moving Top Deals from a drop-down to the top of the page made it hard to miss.
- The word deals promises a saving, which gives a reader a reason to click.

## Caveats

This measured clicks to Top Deals only; sales were not reported. Two banners were added together, so the newsletter banner may also have affected behavior.

## How to run this test

- Hypothesis: If we add a prominent deals banner to the top of our content pages, then more readers will visit product pages because they get a clear, appealing next step.
- Primary metric: Clicks from content pages to the deals page
- Guardrail: Orders from content-page visitors
- Guardrail: Time on page
- Guardrail: Bounce rate
- Who should test it: Stores with blogs or how-to content that draws lots of readers who rarely shop. If your content readers are mostly researchers far from buying, expect more clicks but few extra sales.

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Credit: Bakker Hillegom ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/bakker-hillegom-info-pages-top-deals-banner/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.