# WOW award badge instead of a Twitter follower count: +72.05% clicks

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Trust badges & security seals, Social proof, authority & press
- Test run by: [Bag Servant](https://liftarchive.com/practitioners/bag-servant/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/bag-servant/
- Page: https://liftarchive.com/test/bag-servant-wow-badge-vs-twitter-count/

Replacing a badge showing 4,000+ Twitter followers with a WOW business award badge lifted visits to partner retailer sites by 72.05%. Bag Servant, a handbag shopping site that sends buyers to affiliate stores, ran this A/B test itself, and it was published as a VWO case study. Engagement also rose 10.27%, both at 98% confidence.

## Result

**+72.05% clicks**

- Visits to partner retailer sites: +72.05%, at 98% confidence. This is the main conversion for an affiliate site.
- Site engagement: +10.27%, at 98% confidence.
- Homepage product exploration: +60.42%, but only at 93% confidence, so treat this one as less certain.
- Sample size and test length were not shared.

## Control

The page showed a badge with the site's Twitter follower count of 4,000+.

## Variant

The follower count was replaced with a WOW badge, a business award that is relatively hard to get.

## Why it likely won (our reading)

- An award that is hard to win says more about quality than a follower count anyone could build.
- A badge from an outside judge feels like an endorsement, while follower numbers only show popularity.
- For a site that hands shoppers off to other stores, looking credible may make people more willing to click through.

## Caveats

Bag Servant is an affiliate site, so the conversion is an outbound click, not a sale. No sample size or test length was given.

## How to run this test

- Hypothesis: If we replace a social follower count with a respected third-party award badge, then more visitors will click through because the award signals quality rather than just popularity.
- Primary metric: Click-throughs to partner or product pages
- Guardrail: Bounce rate
- Guardrail: Pages per session
- Guardrail: Revenue per click from partners
- Who should test it: Sites and stores that hold a real award or certification that their audience would recognize. It won't help if the award is obscure, and never show a badge you didn't earn.

---

Credit: Bag Servant ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/bag-servant-wow-badge-vs-twitter-count/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.