# Clearer mobile search placeholder copy: +3% revenue per visitor

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Filters, sorting & site search, Headlines, product titles & copy
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/improve-mobile-search-engagement-with-clearer-copy
- Page: https://liftarchive.com/test/azuna-mobile-search-placeholder-copy/

Rewriting the mobile search bar placeholder text to invite product searches lifted revenue per visitor by 3% for Azuna, a home fragrance and odor eliminator brand. Blend Commerce ran this A/B test in Intelligems. Subscription revenue per visitor rose 4.53%.

## Result

**+3% revenue per visitor**

- Revenue per visitor: +3%.
- Subscription revenue per visitor: +4.53%, and subscription orders per visitor +2.26%.
- Conversion rate: +1%, and average order value +1%.
- Intelligems estimated about 313 extra orders a month.
- The variant led the control from the start of the test.

## Control

The mobile search bar showed the original placeholder text, which did not clearly invite shoppers to search.

## Variant

The placeholder text was rewritten to prompt shoppers to search for products. The exact new wording was not shared.

## Why it likely won (our reading)

- Placeholder text is often the only hint about what search can do. A clear prompt may get more people to try it.
- Returning shoppers often know the product they want, so a nudge to search gets them there faster.
- The change is tiny, so the gains are modest. That fits a low-effort copy tweak.

## Caveats

Significance, sample size and duration were not shared. The new placeholder wording was not given.

## How to run this test

- Hypothesis: If we rewrite the mobile search placeholder to invite product searches, then revenue per visitor will rise because more shoppers will use search to find products.
- Primary metric: Revenue per visitor
- Guardrail: Search usage rate
- Guardrail: Conversion rate
- Guardrail: Searches with no results
- Who should test it: Stores with a mobile search bar that is already visible and a range of products or subscriptions. If search is hidden behind an icon, fix that first; copy alone won't help much.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/azuna-mobile-search-placeholder-copy/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.