# Top navigation with mega-menus: +49% NPS supporters

- Outcome: Won
- Page type: Site-wide (SaaS)
- Elements: Navigation
- Test run by: [Avid](https://liftarchive.com/practitioners/avid/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/avid-culture-experimentation/
- Page: https://liftarchive.com/test/avid-top-navigation-mega-menu/

Avid moved its site navigation from a left sidebar that only opened on hover to a top bar with mega-menus, and the share of NPS supporters rose 49%. Avid ran this change itself, and it was published as a VWO case study. This was a before-and-after comparison of survey answers, not a split test, and it did not measure sales or sign-ups.

## Result

**+49% NPS supporters**

- NPS supporters: +49%. An on-site survey asking about ease of navigation found far more people rating it well after the change.
- Respondents also mentioned a better overall experience, according to the case study.
- No conversion, sign-up or revenue figure was shared for this change, so the business impact is unknown.

## Control

Navigation sat on the left side of the site and only expanded when a visitor hovered over it. Avid's search logs showed most visitors gave up on it and used the search bar instead.

## Variant

Navigation moved to a bar across the top of the page, with mega-menus that showed more clickable categories.

## Why it likely won (our reading)

- A menu hidden until hover is easy to miss. A visible top bar tells visitors where to start.
- Mega-menus show more categories at once, so visitors with many products to choose from can find the right one faster.
- Avid built the new categories from search logs and survey feedback, so the menu matched what people were already looking for.

## Caveats

Not a split test: Avid ran the same NPS survey for two weeks before the redesign and again about a week after, so other changes over that period could affect the answers. The metric is survey sentiment, not conversion.

## How to run this test

- Hypothesis: If we replace a hover-only side menu with a visible top navigation and mega-menus built from search data, then more visitors will find the product they want because the main categories are visible without hunting.
- Primary metric: Clicks from navigation to product or pricing pages, followed by trial starts or purchases
- Guardrail: Site search usage
- Guardrail: Bounce rate on landing pages
- Guardrail: Conversion rate on mobile, where mega-menus behave differently
- Who should test it: Software and hardware companies with a wide product range and many categories. It matters less for a single-product SaaS with only a few pages, where a short top menu already does the job.

---

Credit: Avid ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/avid-top-navigation-mega-menu/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.