# 'Shop by Price' options on listing pages: +11.09% conversion rate

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Filters, sorting & site search, Pricing, discounts & savings display
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/attrangi/
- Page: https://liftarchive.com/test/attrangi-shop-by-price-filters/

Adding clearly labeled "Shop by Price" options to the top of Attrangi's product listing pages lifted conversion rate by 11.09% and revenue by 16.57%. ConvertPolo ran this test for Attrangi, and it was published as a VWO case study. The test ran on both desktop and mobile.

## Result

**+11.09% conversion rate**

- Conversion rate: +11.09%. More listing page visitors went on to buy.
- Revenue: +16.57%. The lift carried through to revenue, so it didn't just shift shoppers to cheaper items at a loss.

## Control

Listing pages already had price filters, but they weren't prominent. Budget-minded shoppers had no obvious way to narrow the range by price.

## Variant

Clearly labeled "Shop by Price" options were placed at the top of the listing pages, on desktop and mobile.

## Why it likely won (our reading)

- Price is often the first filter a shopper applies. Putting it up front lets them skip items they won't buy.
- ConvertPolo saw price-sensitive visitors scrolling without direction and leaving. A visible budget shortcut gives them a clear path.
- Shoppers who see items in budget may feel more in control and more likely to buy.

## Caveats

Sample size, test length and confidence level were not shared. The result is vendor-published.

## How to run this test

- Hypothesis: If we show clearly labeled price ranges at the top of listing pages, then more visitors will buy, because budget shoppers can find items they can afford straight away.
- Primary metric: Conversion rate from listing pages
- Guardrail: Average order value
- Guardrail: Revenue per visitor
- Guardrail: Click-through from listing to product pages
- Who should test it: Stores with wide price ranges and price-sensitive buyers, like fashion, jewelry and gifts. It may not help stores with a narrow price band or a premium brand where leading with price clashes with positioning.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/attrangi-shop-by-price-filters/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.