# Live viewer counts on mobile product listings: +19.3% conversion rate

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Social proof, authority & press, Product cards & quick add
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/attrangi/
- Page: https://liftarchive.com/test/attrangi-plp-live-viewer-count/

Showing real-time viewer counts on items in the mobile product listing page lifted conversion rate by 19.3% for jewelry brand Attrangi. ConvertPolo ran this A/B test for Attrangi, and it was published as a VWO case study. Revenue rose 28.73%.

## Result

**+19.3% conversion rate**

- Conversion rate: +19.3% for the variant.
- Revenue: +28.73%.
- No sample size, duration or significance level was shared.

## Control

The mobile listing page showed a standard grid of products with no extra context.

## Variant

Items showed light real-time social proof, such as "24 people are viewing this item".

## Why it likely won (our reading)

- A viewer count signals that others find the item interesting, which can make a product feel like a safer choice.
- It adds a mild sense of urgency without a discount or countdown.
- On a plain grid, a small cue gives shoppers a reason to tap into one product over another.

## Caveats

The case study gives no sample size, duration or significance. It does not say whether the viewer counts were exact live figures. Results are reported by the agency and testing vendor.

## How to run this test

- Hypothesis: If we show how many people are viewing each item on mobile listing pages, then more shoppers will click through and buy, because the count acts as social proof and a gentle nudge to act.
- Primary metric: Conversion rate
- Guardrail: Product page click-through rate
- Guardrail: Revenue per visitor
- Guardrail: Return or complaint rate
- Who should test it: Stores with enough traffic that real counts are meaningful, such as fashion and jewelry brands with busy listing pages. Only show real numbers: fake counts damage trust and can break consumer protection rules. Low-traffic stores may show counts too small to help.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/attrangi-plp-live-viewer-count/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.