# No search bar, clearer zoom on mobile product page: +12% conversion

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Product images & gallery, Layout, fonts & visual design
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/attrangi/
- Page: https://liftarchive.com/test/attrangi-pdp-remove-search-bar-bigger-zoom/

Removing the search bar from Attrangi's mobile product page and making the zoom control easier to see lifted conversion rate by 12% and revenue by 15.58%. ConvertPolo ran this test for Attrangi, and it was published as a VWO case study. Both changes shipped together in one variant, so the lift belongs to the pair, not to either change alone.

## Result

**+12% conversion**

- Zoom interactions: +16.19%. More shoppers looked closely at the product images.
- Conversion rate: +12%. More mobile product page visitors went on to buy.
- Revenue: +15.58%. The gain held through to money, not just clicks.
- Bundled: removing search and boosting zoom were tested as one variant, so we can't say which did the work.

## Control

The mobile product page kept a search bar on screen at all times. The zoom icon on the product images was small and easy to miss.

## Variant

The search bar was taken off the product page. The zoom control was made more prominent so shoppers could see they could enlarge the images.

## Why it likely won (our reading)

- Before the test, ConvertPolo saw the always-visible search bar pulling attention away from the product. Taking it off may have kept shoppers focused on the item in front of them.
- On a small screen, a clear zoom control lets shoppers check detail and finish, which matters for jewelry and clothing.
- Getting a close look at the product may answer quality questions that would otherwise stop a purchase.

## Caveats

Two changes were bundled into one variant. Sample size, test length and confidence level were not shared, and the result is vendor-published.

## How to run this test

- Hypothesis: If we remove the search bar from the mobile product page and make the zoom control obvious, then more visitors will buy, because they stay focused on the product and can inspect it closely.
- Primary metric: Mobile product page conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Site search usage and exits from the product page
- Guardrail: Bounce rate
- Who should test it: Stores where product detail drives the decision, like jewelry, fashion or home decor, and where analytics show search clicks pulling shoppers off product pages. It probably won't help stores where shoppers often jump between many products through search.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/attrangi-pdp-remove-search-bar-bigger-zoom/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.