# Removing the FAQ section from a landing page: +62% sales

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Page length, FAQ sections
- Test run by: [AssessmentDay](https://liftarchive.com/practitioners/assessmentday/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/assessmentday/
- Page: https://liftarchive.com/test/assessmentday-remove-faq-section/

Removing the FAQ section from a landing page lifted sales by 62%. AssessmentDay, which sells online practice aptitude tests, ran this split URL test, and it was published as a VWO case study. It was one of three variants: removing the screenshots instead gave +56%, while removing both cut sales by about 3%.

## Result

**+62% sales**

- Sales: +62% versus the original page, the best of the three variants.
- Removing the screenshots section instead gave +56%.
- Removing both sections dropped sales by about 3%, so the page can get too thin.
- No significance level or sample size was shared.

## Control

The co-branded landing page for practice aptitude tests included a screenshots section and an FAQ section.

## Variant

The same page with the FAQ section taken out. Everything else, including the screenshots, stayed.

## Why it likely won (our reading)

- The FAQ may have raised doubts visitors hadn't thought of, or slowed them down before the buy button.
- Affiliate visitors arrived already warmed up by the partner site, so they needed less explaining.
- A shorter page puts the offer and the call to action closer together.

## Caveats

This was a split URL test on traffic sent only from one affiliate partner's site, and the source gives no sample size, duration or confidence level.

## How to run this test

- Hypothesis: If we remove the FAQ section from our landing page, then more visitors will buy because the page gets shorter and stops raising questions that slow people down.
- Primary metric: Sales or paid sign-ups from the landing page
- Guardrail: Refund or cancellation rate
- Guardrail: Support tickets about pre-sale questions
- Guardrail: Scroll depth and time to purchase
- Who should test it: Digital products and SaaS with warm traffic from partners or ads, where visitors already know the offer. Be careful if your FAQ answers real objections like pricing, refunds or compatibility, since cold visitors may need it.

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Credit: AssessmentDay ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/assessmentday-remove-faq-section/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.