# Condensed buy box above the fold: +18.8% conversion rate

- Outcome: Won
- Page type: Landing page (Ecommerce)
- Elements: Layout, fonts & visual design, Bundles & quantity breaks, Sticky add-to-cart bars
- Test run by: [Vasta](https://liftarchive.com/practitioners/vasta/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://vasta.me/articles/right-content-right-place-18-8-conversions-from-a-single-re-order
- Page: https://liftarchive.com/test/anti-aging-supplement-buy-box-above-fold/

Putting a condensed buy box (price, bundle selector, trust badges and one Buy Now button) at the top of a landing page lifted conversion rate by 18.8%. Vasta ran this test for an anti-aging supplement brand. Several changes shipped together, so the lift belongs to the whole new page, not to one element.

## Result

**+18.8% conversion rate**

- Conversion rate: +18.8%, a weighted average across two separate tests, reported at 95% confidence.
- The agency put the gain at 741 extra sales and about $77,805 in extra revenue a month.
- Results for each traffic segment on its own were not shared.

## Control

A long-form landing page where the purchase step sat far down and ran over several steps. Shoppers still comparing options and shoppers ready to buy saw the same page.

## Variant

A lighter page with the buy box in the hero: price, bundle dropdown, trust badges and a single Buy Now button, with no modal cart. It also had headlines tuned to each audience, a sticky mobile button and proof placed beside the offer.

## Why it likely won (our reading)

- Shoppers who arrive ready to buy can act in seconds instead of scrolling past long copy.
- Picking a bundle inside the buy box removes a jump to another part of the page.
- Headlines matched to intent (proof for browsers, scarcity for ready buyers) may speak more directly to each group.
- Proof next to the button answers doubts at the moment of decision.

## Caveats

Five changes shipped together, so no single one can take the credit. The +18.8% is a weighted average of two tests on different traffic segments; sample size and duration were not shared.

## How to run this test

- Hypothesis: If we move price, bundle choice and one buy button into the hero of our landing page, then conversion rate will rise because ready buyers can act without scrolling.
- Primary metric: Conversion rate, reported separately for warm and ready-to-buy traffic
- Guardrail: Average order value
- Guardrail: Bundle take rate
- Guardrail: Refund rate
- Who should test it: Single-product or few-product brands sending paid traffic to long landing pages. If your visitors are mostly cold and need the story first, a buy box at the top may push too early.

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Credit: Vasta ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/anti-aging-supplement-buy-box-above-fold/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.