# Popular searches and collections in site search: +54.8% revenue

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Filters, sorting & site search
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/anothersole-convertpolo-revenue/
- Page: https://liftarchive.com/test/anothersole-search-popular-searches-collections/

Adding popular search prompts and highlighted collections to the site search lifted revenue by 54.8% for footwear brand AnotherSole. ConvertPolo ran this A/B test for AnotherSole, and it was published as a VWO case study. It was one of three tests in a wider push to remove friction from the mobile shopping journey.

## Result

**+54.8% revenue**

- Revenue: +54.8% for the variant compared with the original search.
- The source reports no sample size, test length or significance level, so treat the size of the lift with care.

## Control

The search box opened empty. It gave shoppers no prompts, popular searches or best sellers to start from.

## Variant

When shoppers opened search, they saw popular search terms and a set of highlighted collections to browse before typing anything.

## Why it likely won (our reading)

- An empty search box puts the work on the shopper. Suggestions give people who are not sure what to type a place to start.
- Popular searches act as quiet social proof: they show what other shoppers are looking for.
- Highlighted collections turn search into a browsing shortcut, which helps people who came to explore rather than find one product.

## Caveats

The case study gives no sample size, duration or statistical significance. Results are reported by the agency and testing vendor.

## How to run this test

- Hypothesis: If we show popular searches and featured collections as soon as shoppers open search, then more searches will lead to product views and orders, because shoppers get a starting point instead of an empty box.
- Primary metric: Revenue per visitor
- Guardrail: Search exit rate
- Guardrail: Conversion rate of visitors who search
- Guardrail: Average order value
- Who should test it: Stores with a catalog large enough that shoppers use search, and where many searches end without a product click. It matters less for small catalogs where most people browse the menu instead.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/anothersole-search-popular-searches-collections/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.