# Discount code merged into a one-step cart: +131% revenue

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Checkout steps, fields & flow, Pricing, discounts & savings display
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/anothersole-convertpolo-revenue/
- Page: https://liftarchive.com/test/anothersole-cart-discount-code-single-step/

Merging the cart and the discount-code step into a single screen lifted revenue by 131% for AnotherSole. ConvertPolo ran this A/B test for the footwear brand, and it was published as a VWO case study. Visits to the thank-you page, a stand-in for completed orders, rose 51%.

## Result

**+131% revenue**

- Revenue: +131% for the one-step cart.
- Thank-you page visits: +51%, which suggests more completed orders.
- This is a very large lift and the source shares no sample size or significance, so expect a smaller effect if you repeat it.

## Control

The cart flow had two steps. Before checkout, shoppers were sent to a separate screen to enter a discount code.

## Variant

The cart and discount-code entry sat on one screen, with a clearer visual order so the next step was obvious.

## Why it likely won (our reading)

- Every extra screen before checkout is a chance to leave. Removing one shortens the path to paying.
- A separate discount screen can send shoppers off to hunt for a code, and some never come back.
- Clearer hierarchy makes the checkout button the obvious next action.

## Caveats

The lift is very large and the case study gives no sample size, duration or significance. Results are reported by the agency and testing vendor.

## How to run this test

- Hypothesis: If we put the discount-code field on the cart page instead of a separate screen, then more shoppers will reach checkout and finish, because we remove a step and an interruption at a key moment.
- Primary metric: Completed orders per cart visitor
- Guardrail: Average order value
- Guardrail: Discount usage rate
- Guardrail: Revenue per visitor
- Who should test it: Stores with a multi-step cart or a separate screen for codes or extras. If your cart is already a single page, this test does not apply. A big, visible code field can also send shoppers off to search for codes, so watch discount use.

---

Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/anothersole-cart-discount-code-single-step/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.