# Smart search suggestions and predictive results: +18.39% purchases

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Filters, sorting & site search
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/andaaz-fashion/
- Page: https://liftarchive.com/test/andaaz-fashion-smart-search-suggestions/

Adding smart suggestions and predictive results to site search lifted purchases by 18.39% for Andaaz Fashion. ConvertPolo ran this A/B test for the ethnic fashion brand, and it was published as a VWO case study. Search engagement rose 28%.

## Result

**+18.39% purchases**

- Purchases: +18.39% for the variant, tracked through order confirmations.
- Search engagement: +28%, meaning more shoppers used the search tool.
- No sample size, duration or significance level was shared.

## Control

The search bar only worked if shoppers typed exact product names. It gave no suggestions, image previews or category filters.

## Variant

Search showed smart suggestions and predictive results as shoppers typed, with better navigation to relevant products.

## Why it likely won (our reading)

- Shoppers rarely know exact product names. Suggestions forgive typos and vague terms.
- Predictive results let people jump straight to a product page, which shortens the path to buying.
- Ethnic wear has many specific terms, so help with naming and spelling may matter even more here.

## Caveats

The case study gives no sample size, duration or significance. Results are reported by the agency and testing vendor.

## How to run this test

- Hypothesis: If we add autocomplete suggestions and predictive results to site search, then more searchers will reach a product and buy, because they no longer need to know exact product names.
- Primary metric: Purchase conversion rate of visitors who search
- Guardrail: Zero-result search rate
- Guardrail: Search exit rate
- Guardrail: Mobile page speed
- Who should test it: Stores with a large catalog where many visitors use search, especially when product names are hard to spell or guess. It matters little if few visitors search.

---

Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/andaaz-fashion-smart-search-suggestions/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.