# Info tabs on the mobile product image: +125.95% purchases

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Product images & gallery, Shipping & delivery messaging, Live chat & contact options
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/andaaz-fashion/
- Page: https://liftarchive.com/test/andaaz-fashion-mobile-product-card-info-tabs/

Adding tabs for product details, delivery information and customer support to the main mobile product image lifted purchases by 125.95% for Andaaz Fashion. ConvertPolo ran this A/B test for the ethnic fashion brand, and it was published as a VWO case study. Product page conversion rate rose 109.38%.

## Result

**+125.95% purchases**

- Purchases: +125.95% for the variant.
- Product page conversion rate: +109.38%.
- These are very large lifts with no sample size or significance shared, so a repeat test will likely show a smaller effect.

## Control

On mobile, the product image offered zoom only. Sizing, fabric and delivery details sat in collapsed sections that took several taps to open.

## Variant

The first product image gained tabs that showed product details, delivery information and customer support options right on the image area.

## Why it likely won (our reading)

- On a small screen, details hidden in collapsed sections are easy to miss. Putting them on the image puts them where eyes already are.
- Fabric and fit matter a lot in ethnic wear. Quick access to those details can remove the doubt that stops a purchase.
- A visible support option may reassure shoppers who have a question before buying.

## Caveats

The lifts are very large and the case study gives no sample size, duration or significance. Results are reported by the agency and testing vendor.

## How to run this test

- Hypothesis: If we show product details, delivery information and support as tabs on the main mobile product image, then more shoppers will buy, because the answers they need are visible without hunting through collapsed sections.
- Primary metric: Purchases per product page visitor
- Guardrail: Add-to-cart rate
- Guardrail: Return rate
- Guardrail: Mobile page load time
- Who should test it: Mobile-heavy stores selling items where fabric, fit or delivery time drive the decision, such as clothing. It is less useful if your key details are already visible above the fold.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/andaaz-fashion-mobile-product-card-info-tabs/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.