# Three-step 10% off popup: purchase rate 2.19% to 2.41%

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Popups & email capture, Pricing, discounts & savings display, Upsells & cross-sells
- Date shared: 2025-09
- Test run by: [OptiMonk](https://liftarchive.com/practitioners/optimonk/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.optimonk.com/alef-bet-case-study
- Page: https://liftarchive.com/test/alef-bet-three-step-discount-popup/

Replacing a simple sign-up popup with a three-step 10% off popup moved Alef Bet's purchase rate from 2.19% to 2.41%, which OptiMonk reports as a 10.02% lift in sales. OptiMonk ran the campaign for the Judaica jewelry brand and published it as a case study. The comparison is old popup versus new popup, not a clear split test.

## Result

**purchase rate 2.19% to 2.41%**

- Purchase rate: 2.19% with the old popup, 2.41% with the new one.
- Sales: OptiMonk reports a 10.02% uplift from that purchase-rate gain.
- Popup sign-up rate: 17.01%, from 1,235 sign-ups on 7,261 impressions.
- The old popup's sign-up rate is not shared, so the list-growth gain can't be measured.

## Control

A simple one-step popup asking visitors to sign up for the email and SMS list.

## Variant

A three-step popup shown to first-time visitors after 5 seconds. Step one offers 10% off with a "Grab 10% off" button and a "No, thank you, I prefer full price" decline, step two asks for first name and email, and step three shows the coupon code with bestseller recommendations.

## Why it likely won (our reading)

- A one-click yes on the first step is easier than facing a form straight away.
- The playful decline line makes saying no feel like turning down money.
- Showing bestsellers next to the fresh coupon gives new visitors a clear next step to buy.

## Caveats

This compares the old popup with the new one, not two versions running at the same time, so traffic or seasonal changes could explain part of the gap. The figures come from the vendor, with no test length or significance shared.

## How to run this test

- Hypothesis: If we replace our one-step sign-up popup with a three-step flow (offer, then form, then coupon with bestsellers), then purchase rate will rise because a small first yes makes sign-up easier and the coupon screen points new visitors to products.
- Primary metric: Purchase rate of first-time visitors
- Guardrail: Popup sign-up rate
- Guardrail: Average order value
- Guardrail: Bounce rate
- Who should test it: Stores that already run a welcome discount popup and get many first-time visitors. If your products sell without discounts or your brand avoids pushy copy, test the decline wording carefully.

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Credit: OptiMonk ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/alef-bet-three-step-discount-popup/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.