# Paid 30-day trial as a second offer: +7% conversion to trial

- Outcome: Won
- Page type: Paywall (App)
- Elements: Free trials, Paywall design
- Date shared: 2026-04
- Test run by: [Ahead App](https://liftarchive.com/practitioners/ahead-app/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://superwall.com/case-studies/ahead-app
- Page: https://liftarchive.com/test/ahead-app-paid-trial-extension-offer/

Adding a second prompt that offered a 30-day trial for a small fee raised conversion to trial by 7%. Ahead App, a personal growth and emotions app, ran this A/B test, and the result was published as a Superwall case study.

## Result

**+7% conversion to trial**

- Conversion to trial rose 7%.
- Proceeds per user were described only as remaining strong. No figure was shared.
- The fee amount, sample size and test length were not shared.

## Control

The paywall offered a standard 7-day free trial.

## Variant

The same paywall, plus a second prompt offering to extend to a 30-day trial for a small extra fee.

## Why it likely won (our reading)

- Some users felt 7 days was too short to judge a personalized learning plan, and a longer option met that need.
- Paying a small fee is a commitment, which may attract more serious users.
- Giving a second choice can catch users who would have closed the paywall.

## Caveats

Published by Superwall, which sells the paywall tool Ahead App used, so it may lean positive. Proceeds per user had no number attached, and sample size and duration were not shared.

## How to run this test

- Hypothesis: If we offer a paid 30-day trial as a second option next to the free 7-day trial, then more users will start a trial because those who need more time get a path that fits them.
- Primary metric: Conversion to trial
- Guardrail: Proceeds per user
- Guardrail: Trial-to-paid
- Guardrail: Refund rate on the paid trial
- Who should test it: Apps whose value takes more than a week to show, like learning or coaching plans. It may add needless friction for apps where value is clear in a day or two.

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Credit: Ahead App ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/ahead-app-paid-trial-extension-offer/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.