# Landing pages per audience and benefit-led copy: +118% revenue

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Headline, Plans, Page length
- Test run by: [AGConsult](https://liftarchive.com/practitioners/agconsult/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.agconsult.com/en/cases/conversion-optimization-yoast-seo/
- Page: https://liftarchive.com/test/agconsult-yoast-awareness-stage-pages-benefit-copy/

Yoast's revenue rose 118% and transactions 83% after a year of research and A/B testing by AGConsult, built around separate landing pages for each audience and benefit-led copy. The staged data also reports a 62% higher conversion rate. These are program results that bundle many changes and tests, so no single change can claim them.

## Result

**+118% revenue**

- Revenue: +118% after one year, with no extra ad spend according to the source.
- Transactions: +83% over the same year.
- Conversion rate: +62% (from the staged data; the source page does not repeat this figure).
- These are year-long program numbers, not the result of one split test. Other tests likely played a part.

## Control

One product page for the Yoast SEO plugin served every visitor. The copy listed features, and many visitors couldn't tell what Premium added over the free version.

## Variant

Separate landing pages for WordPress beginners, free-plugin users and web professionals, each with copy for that group. Feature lists were rewritten to say what each Premium feature does, when you need it and how it helps. Several versions were A/B tested.

## Why it likely won (our reading)

- Beginners, free users and professionals have different questions. A page aimed at the average visitor answers none of them well.
- Free users weighing an upgrade need to see what they gain. Benefit copy does that work for them, where a feature list leaves it to the reader.
- A year of steady testing compounds. Many small wins add up, which is likely part of why the total is so large.

## Caveats

Program-level result over a year of research and A/B testing. The changes were bundled and other tests likely contributed, so this is not a single split-test result. Sample sizes are not shared.

## How to run this test

- Hypothesis: If we give each audience its own landing page and explain paid features as benefits, then more visitors will upgrade because each one sees the answer to their own question.
- Primary metric: Paid upgrades per visitor
- Guardrail: Free sign-ups or downloads
- Guardrail: Refund rate
- Guardrail: Support tickets about plan differences
- Who should test it: Freemium SaaS and plugin businesses whose single product page serves very different groups, such as beginners, existing free users and agencies. If your traffic is one narrow audience, splitting pages will add little.

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Credit: AGConsult ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/agconsult-yoast-awareness-stage-pages-benefit-copy/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.