# Homepage that answers booking doubts: more online appointments

- Outcome: Won
- Page type: Homepage (Lead-gen)
- Elements: Page length, Social proof, authority & press
- Test run by: [AGConsult](https://liftarchive.com/practitioners/agconsult/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.agconsult.com/en/cases/carglass-customer-centricity-investment-earned-back-several-times/
- Page: https://liftarchive.com/test/agconsult-carglass-homepage-answers-doubts/

A Carglass Belgium homepage that answered visitors' main questions and doubts brought in more online appointments than the original. AGConsult ran the A/B test, but the source gives no figure for the lift. The winning page looked busier, yet gave visitors more clarity.

## Result

**more online appointments**

- Online appointments: up versus the original, per the source. No percentage or sample size is shared.
- The busier page won, which goes against the idea that a cleaner homepage always converts better.

## Control

The original homepage. Research found that 65% of visitors came to book an appointment, but far fewer actually did.

## Variant

A new homepage built from user research that addressed the top questions and worries people had about booking a vehicle glass repair. It carried more content and looked more cluttered.

## Why it likely won (our reading)

- Most visitors arrived ready to book. Answering their doubts on the spot removed the last reasons to hold back.
- The content came from user research on what made people hesitate, so it hit the real objections, not guesses.
- For a service people rarely buy, reassurance can matter more than a clean look.

## Caveats

The source says the variant drove more online appointments but gives no figure, sample size or duration.

## How to run this test

- Hypothesis: If we answer visitors' main booking questions and doubts on the homepage, then more will book online because fewer will leave unsure or call instead.
- Primary metric: Online appointments booked per visitor
- Guardrail: Phone call volume
- Guardrail: Bounce rate
- Guardrail: Booking form completion rate
- Who should test it: Service and lead-gen businesses where most visitors come to book but many drop off, and where buyers have real worries about price, time or quality. Do the research first so you answer real doubts. If visitors mostly come to browse, extra content may just get in the way.

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Credit: AGConsult ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/agconsult-carglass-homepage-answers-doubts/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.