# Recently viewed carousel on home and collections: +44% conversion

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Product cards & quick add, Upsells & cross-sells
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/placing-a-recently-viewed-products-widget-to-home-and-collection-pages
- Page: https://liftarchive.com/test/aeromotive-recently-viewed-carousel/

Adding a Recently Viewed products carousel to the homepage and collection pages raised Aeromotive's conversion rate by 44.31% over a 13-day test. Average order value rose 191.8% and revenue per visitor about 206%, but mobile conversion fell 10.1%. Blend Commerce ran this test using a Rebuy widget.

## Result

**+44% conversion**

- Conversion rate: +44.31% overall, at 92.02% significance. That is below the common 95% bar.
- Average order value: +191.8%, and revenue per visitor: about +206%. Gains this large likely reflect a few big orders.
- Desktop did best, with conversion rate up 125.55%.
- Mobile conversion rate fell 10.1%, even though mobile order value and revenue rose. Flag this before rolling out to phones.

## Control

The homepage and collection pages had no recently viewed products section.

## Variant

A Rebuy Recently Viewed carousel was added near the fold on the homepage and further down on collection pages.

## Why it likely won (our reading)

- Car parts shoppers often compare several items over a few visits. A carousel lets them get back to what they looked at.
- Shoppers who return to items they already viewed are likely closer to buying.
- On mobile, the carousel took up limited screen space. That may explain the drop in mobile conversion.

## Caveats

The test ran for 13 days at 92.02% significance, and sample size was not shared. The very large order value lift suggests a few big orders drove much of the revenue gain.

## How to run this test

- Hypothesis: If we show a recently viewed products carousel on the homepage and collection pages, then more returning visitors will buy because they can resume their browsing quickly.
- Primary metric: Conversion rate
- Guardrail: Mobile conversion rate
- Guardrail: Revenue per visitor with outliers capped
- Guardrail: Average order value
- Who should test it: Stores with large catalogs and high-consideration items that shoppers compare across visits, such as parts or equipment. It is less likely to help stores with a few products or mostly one-visit purchases.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/aeromotive-recently-viewed-carousel/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.