# Return policy and warranty below add to cart: +17.26% AOV

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Money-back guarantee & returns
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/17-26-increase-in-average-order-value
- Page: https://liftarchive.com/test/aeromotive-pdp-return-warranty-messaging/

Showing a 90-day return policy and a 1-year warranty below the add-to-cart button raised average order value by 17.26% for Aeromotive. Blend Commerce ran this A/B/C test for the automotive parts brand. A version showing only the return policy cut conversion by 16%.

## Result

**+17.26% AOV**

- Average order value: +17.26% with both returns and warranty shown.
- Conversion rate: +4.5%.
- Cart completion rate: +5%.
- Returns-only variant: add-to-cart clicks rose 16.43%, but conversion fell 16% and cart completion fell 19%. A clear loss.

## Control

Product pages had no return or warranty information near the add-to-cart button. Shoppers were searching for support contacts to find these basics.

## Variant

The 90-day return policy and 1-year warranty appeared just below the add-to-cart button. A second variant showed only the 90-day return policy.

## Why it likely won (our reading)

- A 1-year warranty reassures buyers of car parts that the part will last, which supports spending more.
- Answering return and warranty questions on the page removes the need to contact support before buying.
- Returns alone may have prompted more casual add-to-carts without enough confidence to finish checkout.

## Caveats

Sample size, duration and confidence were not shared. The returns-only variant lost clearly, so the wording and combination matter.

## How to run this test

- Hypothesis: If we show our return policy and warranty below the add-to-cart button, then more shoppers will buy, and spend more, because the main purchase risks are answered on the page.
- Primary metric: Average order value
- Guardrail: Conversion rate
- Guardrail: Cart completion rate
- Guardrail: Return rate
- Who should test it: Stores selling higher-priced or technical products where buyers worry about fit or durability, and that offer a warranty. Test the full set of guarantees, since returns alone lost here.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/aeromotive-pdp-return-warranty-messaging/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.