# Visible search bar on mobile: +88% conversion rate

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Filters, sorting & site search
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/88-increase-in-conversion-rate
- Page: https://liftarchive.com/test/aeromotive-exposed-mobile-search/

Showing a full search bar on mobile, instead of hiding search behind an icon, lifted conversion rate by 88% for automotive parts brand Aeromotive. Blend Commerce ran this A/B test. Revenue per user rose 109%.

## Result

**+88% conversion rate**

- Conversion rate: +88%.
- Average purchase revenue per user: +109%.
- Add to cart per session: +30%.
- Search clicks: +126%, so far more shoppers used search.
- Average order value: +14%.

## Control

The mobile header hid search behind an icon.

## Variant

The mobile header showed an open search bar, ready for typing.

## Why it likely won (our reading)

- Shoppers who searched on the site showed higher purchase intent, so getting more people to search likely meant more sales.
- Mobile sessions outnumbered desktop, so a hard-to-find search icon affected most visitors.
- Parts buyers often know the exact part or number they need. A visible search bar gets them there fastest.

## Caveats

Sample size, duration and significance were not shared. Lifts this large are unusual and may shrink over time.

## How to run this test

- Hypothesis: If we show a full search bar on mobile instead of an icon, then conversion will rise because high-intent shoppers can find products faster.
- Primary metric: Conversion rate
- Guardrail: Search exit rate
- Guardrail: Revenue per user
- Guardrail: Mobile bounce rate
- Who should test it: Stores with large catalogues and shoppers who know what they want, such as parts or spares. With a small catalogue, browsing usually works fine and the gain will be smaller.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/aeromotive-exposed-mobile-search/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.