# Prices moved from $99/$99 to $125/$90: +54.7% profit per visitor

- Outcome: Won
- Page type: Other (Ecommerce)
- Elements: Pricing, discounts & savings display
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/product-pricing-optimization-case-study
- Page: https://liftarchive.com/test/adult-wellness-price-test-125-90/

Raising one product from $99 to $125 and lowering a second from $99 to $90 lifted profit per visitor from $0.44 to $0.68 (+54.7%). Convertibles ran this five-way price test for an 8-figure adult wellness brand. Cutting both prices, or raising both, did worse.

## Result

**+54.7% profit per visitor**

- Profit per visitor: $0.44 to $0.68 for the $125/$90 pair, up 54.7%.
- Halving both prices to $50 only raised profit per visitor to $0.50.
- A $90/$75 pair reached $0.48.
- Raising both to $125/$150 dropped profit per visitor to $0.33, below control. A loss.
- The agency estimates about $40,573 more profit a month.

## Control

Both products were priced at $99, for a profit per visitor of $0.44.

## Variant

Product A went up to $125 and Product B down to $90. Other versions tested $50/$50, $90/$75 and $125/$150.

## Why it likely won (our reading)

- The brand seems to have had room to charge more than $99 for at least one product.
- A $125 product can make a $90 one look like good value next to it.
- Raising both prices left no cheaper option, and buyers dropped off.
- In a category where products are hard to compare, a higher price may signal quality.

## Caveats

The monthly profit figure is the agency's estimate. Sample size and test length were not shared.

## How to run this test

- Hypothesis: If we raise the price of one product and lower another, then profit per visitor will rise because the higher price lifts margin while the cheaper option keeps price-sensitive buyers.
- Primary metric: Profit per visitor
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Refund rate
- Who should test it: Brands with two or more similar products at the same price and enough traffic to test several price points. Very price-sensitive or commodity products may not have the same room.

---

Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/adult-wellness-price-test-125-90/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.