# $30 off $150 popup vs 15% off: +43% email capture, +$45,000/month

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Popups & email capture, Pricing, discounts & savings display
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/dollar-off-vs-percentage-popup-offers-case-study
- Page: https://liftarchive.com/test/adult-wellness-popup-dollar-off-vs-percent/

Replacing a 15% off email popup with a $30 off $150+ offer, product images and a simpler layout lifted email capture by 43%, order value by 21%, and revenue by about $45,000 a month. Convertibles ran this A/B/n test for an 8-figure adult wellness brand and published it as a Convertibles case study. The winner changed the offer, threshold, imagery and copy together, so the result belongs to the package.

## Result

**+43% email capture, +$45,000/month**

- Email capture rate: +43% against the 15% off popup.
- Average order value: +21%, likely pulled up by the $150 minimum.
- Monthly revenue: about +$45,000, as reported by the agency.
- A plainer $30 off version and a free-gift version at $150 did not win.

## Control

A sitewide popup offered 15% off in exchange for an email address. It used brand colours with an email field and button, and showed no products.

## Variant

The winning popup offered $30 off orders of $150 or more, showed hero products, framed the offer as community-only deals and used a simpler layout with a prominent button. A version offering a free gift at the same $150 threshold lost.

## Why it likely won (our reading)

- A fixed dollar amount is easy to grasp at a glance, while a percentage asks shoppers to work out what it is worth.
- The $150 minimum gave shoppers a basket target, which likely drove the order value gain.
- Showing real products made the popup about what the shopper could buy, not just about handing over an email.
- A cash value was probably easier to judge than a free product that first-time visitors did not know.

## Caveats

Offer, threshold, images, copy and layout all changed together in the winner. Results are agency-reported, and sample size, duration and confidence were not shared.

## How to run this test

- Hypothesis: If we replace our percentage-off popup with a fixed dollar-off offer above a minimum spend and show real products, then email capture and order value will rise because the offer is easier to value and sets a basket target.
- Primary metric: Revenue per visitor
- Guardrail: Email capture rate
- Guardrail: Conversion rate
- Guardrail: Discount cost per order
- Who should test it: Stores with a standard percentage-off welcome popup and product prices well below the threshold you pick. For very high-price stores, a percentage may sound bigger than a dollar amount, so the result may not carry over.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/adult-wellness-popup-dollar-off-vs-percent/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.