# Lifestyle banner and one filter row on collection page: +$13,730/mo

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Collection banners & headers, Filters, sorting & site search, Layout, fonts & visual design
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/collection-page-atf-optimization-case-study
- Page: https://liftarchive.com/test/adult-wellness-collection-atf-lifestyle-banner/

Merging the filter and sort rows and adding a lifestyle banner with benefit copy added $13,730 a month in revenue on a collection page. Convertibles ran this A/B/n test with four variations for an 8-figure adult wellness brand. The layout and banner changed together in the winner, so the gain can't be credited to one of them alone.

## Result

**+$13,730/mo**

- Revenue: +$13,730 per month for the winning variation, as estimated by the agency.
- Two other variations used the same tighter layout with product-only banners. Both lost to the lifestyle banner.
- No conversion rate, sample size or confidence level was shared.

## Control

The collection page opened with a dark 'Shop All' banner with a bundle promotion. Filter and sort sat in two separate rows, which pushed products below the fold on mobile.

## Variant

Filter and sort were merged into one row so products showed above the fold. The banner showed the product in use with the line 'Sensory satisfaction starts here'.

## Why it likely won (our reading)

- One row of filter and sort controls instead of two means less scrolling before shoppers see products.
- Showing products right away lets shoppers start browsing sooner, especially on mobile.
- For intimate products, a banner about the experience may connect better than a plain product photo. The same layout with product-only banners did worse.

## Caveats

The layout change and the banner change shipped together in the winner. Revenue is agency-reported, and sample size, duration and confidence were not shared.

## How to run this test

- Hypothesis: If we merge filter and sort into one row and use a compact lifestyle banner with benefit copy, then revenue will rise because products appear above the fold with clearer emotional context.
- Primary metric: Revenue per visitor
- Guardrail: Product click-through rate
- Guardrail: Filter usage
- Guardrail: Add-to-cart rate
- Who should test it: Stores whose mobile collection pages push products below the fold with banners or stacked controls. If products already show without scrolling, expect less from the layout part.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/adult-wellness-collection-atf-lifestyle-banner/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.