# Low-priced upsells and one trust line in cart drawer: +$40,313/month

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Cart drawers & slide carts, Upsells & cross-sells, Social proof, authority & press
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/cart-drawer-focused-upsell-trust-signal-case-study
- Page: https://liftarchive.com/test/adult-wellness-cart-drawer-focused-upsell-trust-line/

A cart drawer with low-priced upsells, a lock icon on the checkout button and a single '100K+ satisfied customers' trust line added a reported $40,313 a month. Convertibles ran this five-way test for an 8-figure adult wellness brand. Several changes shipped together, so the lift can't be pinned on one of them.

## Result

**+$40,313/month**

- Revenue: +$40,313 a month for the winning drawer, as reported by the agency.
- A version with three trust badges (warranty, discreet shipping, review count) did not beat it.
- Versions that only cleaned up the layout or changed the upsell mix, with no trust line, did not win either.

## Control

The drawer had a free shipping banner and progress bar, product cards, and a 'You may also like' section where the one upsell product was hard to see.

## Variant

Two lower-priced upsells under a 'You may also like' heading with a flame icon, a lock icon on the checkout button, and one line below checkout: five stars and '100K+ satisfied customers'. A version with three trust badges instead did not win.

## Why it likely won (our reading)

- A low-priced add-on, such as an $8 serum on a $53 cart, is an easy yes compared with an upsell that doubles the order.
- One big customer number is quick to read and reassures shoppers in a private product category.
- Three badges asked shoppers to read and weigh three messages, which may have diluted each one.
- The lock icon adds a security cue just before payment.

## Caveats

The winning variant bundled several changes: upsell mix and prices, a flame icon, a lock icon and a trust line. No sample size, duration or confidence level was published.

## How to run this test

- Hypothesis: If we show one or two low-priced upsells and our single strongest trust number under the checkout button, then revenue per visitor will rise because the add-on is an easy yes and the trust line answers last-minute doubt.
- Primary metric: Revenue per visitor among shoppers who open the cart
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Upsell take rate
- Who should test it: Brands in sensitive or trust-heavy categories with a large customer base to point to. If shoppers already trust you, a trust line may add little, as a dog treats brand found in a similar test.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/adult-wellness-cart-drawer-focused-upsell-trust-line/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.